Concepted, designed, and managed e-commerce side of business: Shopify, Amazon, Target, Social Media. Redesigned brand storefront and category pages, updated product photography, and added enhanced content with a focus on the brand story and SEO.
Worked closely with all team members on evolving the brand by designing innovative, engaging, and customer-focused assets: custom landing pages, social media, direct mail.
Used HTML and CSS coding skills to troubleshoot, optimize and create a pixel perfect online experience with a focus on UX for mobile customers.
Managed projects within budgets and schedules, from initial concept through final production; ensured all assets follow brand guidelines.
Social Media: found creative ways to engage with targeted audience, increase traffic to the website, and ensure the highest customer converting rate.
Packaging, catalog, product design for the consumer goods industry, trade show signage, POS, in-store collateral, communication with vendors, production of print-ready files.
Utilized broad knowledge of materials, color palettes, patterns, finishes and manufacturing process; generated fresh ideas appealing to the target market.
Print and digital promotional design, photoshoot direction and lifestyle image library management. Social media support. Working with content management systems. Developing web assets focusing on UX and SEO.
Concepted and designed promotional campaigns (print and digital assets) that helped to revive customer engagement and increased incremental sales of select product categories by 23%.
Developed multiple Resource Centers that created a significant traffic to the website. Found visually engaging ways to inspire targeted audience through a variety of communication channels including social media.
Collaborated with designers, copywriters, and marketing department; maintained excellent relationships with all business partners. Participated in process improvements in the business workflow to make it faster, better and more cost-effective.
Art Director, Publications International, Ltd.
2002 – 2011
Designing and illustrating print materials for the consumer mass market. Project range includes stationery gift sets, scrapbooks, children's books and activity sets.
Developing style guides (patterns, solid colors, hero cover art) for seasonal product lines. Ensuring products comply with licensor-mandated and in-house styles.
Managing multiple projects simultaneously within budgets and schedules, from initial concept through final production.
Textile Designer, Svitanak, Clothing Company
1999 – 2001
Designing patterns and single prints for printed fabrics and knitted clothing for children and adults. Collaborating with clothing designers and marketing department on new ideas and mass market demands.
Conducting researches on consumer trends in order to drive innovative design solutions. Developing color palettes based on current trends and category strategy. Reviewing samples, troubleshooting and ensuring timely completion of each project.
Designed more than 50 patterns and single prints that went into production meeting
high standards of a leading apparel producer in the country.
Education
B.F.A. Fashion Design, State Technological University of Belarus
Certificate, Web & Graphic Design, Truman College, Chicago
Professional Skills and Interests
Advanced in Illustrator, PhotoShop, InDesign
Intermediate in HTML, CSS
Languages: native in Russian, fluent in English, beginner in Spanish.
Personal interests: photography, hiking, gardening, screen printing, foraging.